Duncan Shand

Sales Turnaround - From Closing Sales To Opening Sales

One of the most successful sales turnarounds that I have been part of was when I was GM Sales & Marketing at ihug. There we had a very averagely performing sales team who could answer questions but couldn't close the sale. After six months of coaching, rewarding the good performers, changing the team around the results were still very similar. So we knew it was time to do something different. To turn... (posted by Duncan 3 years 352 days ago.)

How To Make Sure You Get a Return On Your Marketing

Over the last month, I've been putting together a program on marketing metrics . Being an ex accountant, numbers are second nature to me, but that's not the case for everyone. As such I've wanted to provide a simplified process for marketers to follow to make sure their effort and hard work will be rewarded. Marketing metrics is a simple concept, at the heart of it you need to generate a return that... (posted by Duncan 3 years 353 days ago.)